JPMorgan Chase achieves 450% click-through rate increase with Persado’s AI powered copywriting

AI-Powered Machines Will Now Write Marketing Copy At JPMorgan Chase


Chase announced a five-year deal with artificial intelligence (AI) leader Persado to power its creative marketing capabilities after a pilot saw a boost, as high as a 450 percent increase in click-through rates in messages created by Persado’s Message Machine versus human copywriters.

The bank began the pilot in 2016 with Persado’s secret weapon—the Message Machine—a platform of advanced marketing language, including more than one million tagged and scored words and phrases. The tool successfully redrafted marketing messages in Chase’s Card and Mortgage business using data science and AI, transforming them into more personalized and compelling messages to individual customers.

Chase plans to scale its artificial intelligence efforts, widen the use of data-driven messages and create enterprise-wide omnichannel personalization in 2020.