How Artificial Intelligence Helped Save This Struggling Napa Winery

Too cheap. It was a startling insight for Duffy Keys, cofounder of the Napa-based vineyard B Cellars, when a consultant told him he was underpricing his wine tastings. In fact, customers were surprised at the caliber of his Cabernet Sauvignon given the price. What’s more, the company’s website was cluttered and wordy, often leaving visitors confused, even deterred. And he should rethink his wine club: Swap out the big, infrequent parties for regular, intimate get-togethers where clients could mingle with Duffy and his team. Dutifully, the vintner followed that consultant’s counsel, from hiking the price of tastings up by about 30 percent to decluttering his website. How Artificial Intelligence Helped Save This Struggling Napa Winery

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