Harris Poll for Invoca finds that just 20% would trust artificial intelligence based advice for healthcare

Consumers don't like AI healthcare advice and suggestions

Harris Poll for Invoca finds that just 20% would trust artificial intelligence based advice for healthcare

By Mark Brohan

Consumers don’t mind recommendations from artificial intelligence applications for travel and restaurant applications. But for healthcare—not so much.

A new survey of 2,000 adults by Harris Poll for Invoca, a provider of healthcare consumer engagement services, finds that nearly half (49%) of consumers would trust AI-generated advice for retail and 38% would trust AI-generated advice for hospitality, such as checking or comparing flight or hotel options or restaurant recommendations, but just 20% would trust AI-based advice for healthcare.

“Many consumers strongly prefer human interaction to complete certain types of transactions,” says Invoca vice president of marketing Julia Stead. “While AI has been a real game changer for the ‘back office’ of and the ways to run businesses more efficiently, this study suggests that it still lags on the front end of business—the consumer interactions.”