Banner Ads Are Getting Smarter Thanks To Artificial Intelligence

Why advertisers are turning to AI to build smarter banner ads

By Yoni Levy

And in today’s display advertising landscape, where consumers expect a personalized, on-demand browsing experience, banner ads based on their past behavior are irrelevant at best and disruptive at worst.

Artificial intelligence is the driving force behind a new breed of effective ads. While the display advertising industry has barely begun to scratch the surface of the technology’s potential, clear benefits are already starting to emerge.

Translation? AI banner ads can see – and understand – the images and page content your user sees and then adjust the messaging accordingly.