And in today’s display advertising landscape, where consumers expect a personalized, on-demand browsing experience, banner ads based on their past behavior are irrelevant at best and disruptive at worst.
Artificial intelligence is the driving force behind a new breed of effective ads. While the display advertising industry has barely begun to scratch the surface of the technology’s potential, clear benefits are already starting to emerge.
Translation? AI banner ads can see – and understand – the images and page content your user sees and then adjust the messaging accordingly.