Artificial intelligence adding value to the cannabis industry

How AI Can Be Used To Drive The Cannabis Industry

By Jamie Cartwright

The most interesting way that AI is being implemented in the cannabis industry is through personalized consumer sales. There is a gap in the world of cannabis — namely public education. At the root of it, a huge variety of cannabis products have become available to Americans after 80 years of cannabis prohibition, and many are overwhelmed with the variety of products. Basically, in the presence of so many options, it’s so hard to choose.

And that’s where AI steps in. Artificial intelligence is able to use existing data from studies and peer-reviewed journals to match strains and products to a customer’s specific medical needs. This means that true, direct marketing can take place from within the cannabis industry. Customers can be marketed isolated cannabinoids, edibles, strains and tinctures.

Automated growing technology lets cultivators reach exacting standards, even remotely. These self-operated grow boxes can monitor everything, from irrigation to nutrient feeding all the way down to measuring precise cannabinoid content by the hour!

There’s one final place where AI has a role to play in the cannabis industry: regulation. Cannabis retailers and product manufacturers spend a lot of time and money ensuring that they are up to date and compliant with constantly shifting and changing regulations. Naturally, a robot that does that task is probably in high demand.

MJ Freeway is an AI assistant born in a cultivation facility in Colorado. This company offers technological, agricultural tracking for cultivators to help them manage their licenses and keep up with compliance. MJ Freeway is essentially a seed to sale tracking device that helps businesses make sure they are compliant every step of the way.